Business Solutions
Case Study
Immediate Media
“We needed to replace a lot of kit in a short space of time. Trams worked closely with us and were flexible with deliveries and collections. Being able to use the buy-back credit against the purchase was a big plus. We were very happy with the way it went with their support.”
Julian Adams
Immediate Media Company
Company Profile
Immediate creates compelling content on platforms that enhances the way people engage with what they love. That’s at the heart of what we do and what drives us as we shape our portfolio of special interest brands. We reach 16 million people a month and are number one in a raft of key sectors including Quality TV Listings (Radio Times), Weddings (www.hitched.co.uk), Cycling (www.bikeradar.com), Food (BBC Good Food Magazine) and Gardening (BBC Gardeners’ World Magazine).
Project Background
Immediate needed help refreshing a large number of their Mac Pros and iMacs. This involved supplying new replacements under a timed delivery and recycling of their old ones.

The Challenge
- Fast, reliable delivery was required - just two weeks
- Recycling of out-going equipment was required
- All incoming equipment needed to have memory upgrades installed asll all units needed to be pre-tested before sending out to Immediate
- Immediate Media was looking reduce their total cost of ownership by obtaining a rebate on the outgoing Mac equipment
The Solution
- Fast, effective consultancy and account management across the project
- Delivery was on time as scheduled over two weeks
- Setup/testing of new equipment was carried out in a professional and timely fashion
- Trams arranged the collection of all the equipment to be recycled whilst also being able to offer an excellent residual value on their Mac equipment in the 3-5 year age range. This in turn lowered the total cost of ownership for their original Mac equipment
The Results
- Immediate received a swift turn around on their equipment, a great credit against their recycled equipment
- And had Trams build, test and deliver new equipment within their time frame.