Establishing a consistent and efficient workflow is an essential part of digital photography. There are now a wide range of tools available and often a combination of software tools from several vendors proves to be the right solution for many photographers.

Adobe® Photoshop® Lightroom® 2

Adobe® Photoshop® Lightroom® 2 offers powerful new and enhanced features across the entire program to help you streamline your digital photography workflow. Sort and find the photos you want faster, target specific photo areas for more precise adjustments, showcase your talent using more flexible printing templates, and more.

Enjoy tight integration with Adobe Photoshop software for streamlined use of Smart Objects, panorama stitching, high dynamic range (HDR) functionality, multiple layer workflow, and more. See your edits automatically updated in Lightroom.

Aperture 3

Aperture’s unique approach to post-production has been hailed by reviewers and pro photographers around the world as a breakthrough in pro photo workflow, dramatically streamlining tasks that used to require multiple applications and laborious steps.

While some of these workflow concepts have been adopted by competitors, Aperture still stands alone as the most powerful photo post- production tool in the world, with dozens of features that cannot be found anywhere else.

Phocus

Hasselblad's powerful Phocus software provides photographers with a processing toolbox that enables you to get the most from the world’s largest raw image files. Phocus’s advanced software tools have been especially designed to achieve optimum workflow and absolute image perfection from Hasselblad image files. And now, with the launch of Phocus 2.0, the world’s most powerful image processing software has grown even stronger.

Capture NX 2.0

Capture NX 2.0 is a richly featured image editor from Nikon. Offering a set of workflow tools including an image browser, metadata tagging functions and built-in RAW conversion for Nikon NEF files. It also works just as well with JPEGs and TIFF files.

Where Capture NX2 differs from other editors is in it's support for Nik Software's U Point technology - a process that allows the user to create complex masks/selections using Control Points and then edit the image with a level of speed and accuracy that is beyond belief.

Apple Featured Products

iMac

The new iMac features a 21.5-inch or 27-inch LED-backlit display with a widescreen 16:9 aspect ratio – perfect for photographers. Dual or quad-core Intel processors now available.

Mac Pro

The Mac Pro features the next-generation Quad-Core Intel Xeon “Nehalem” processors and a new system architecture to deliver the untimate in performance.