Décideurs - Can you give an example?
Jean-Louis Bouchard - We offer bespoke solutions for managing the carbon footprint of information systems. We analyse their impact, particularly the impact of hardware. Then we provide our customers with long-term guidance to gradually reduce their impact through a series of measures. For example, a desktop computer consumes more than a laptop, which is, therefore, the preferred choice. We can also extend useful lives and increase the pooling of data centres.
Décideurs - You combine the concepts of enterprise and CSR. What’s the reasoning behind this?
Jean-Louis Bouchard - Previously, there were big companies and craftsmen but only a handful of entrepreneurs. The counterweight to the rise of enterprise is the fact that companies are taking on this essential environmental and societal commitment. By disregarding major trends, you’ll only end up on the blacklist. CSR has become an essential part of entrepreneurial freedom.