Trams | Econocom worked with ITV to create a new campaign management system to streamline the production and delivery of on-air and digital marketing campaigns.
The new system was delivered by ITV Technology working with lead supplier Trams | Econocom. It combines a custom-built media planning application for broadcast and digital media with a media asset management system to keep track of video assets. Trams | Econocom software partners Vidispine and Cantemo provided the base products, with custom development work carried out by Codemill - all based in Sweden. To make the system as easy as possible to use the ITV project team hired a London-based user experience agency, 100 Shapes, to design an intuitive user interface.
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